More and more companies are making a conscious effort to invest in socially responsible practices that benefit their community as well as increase brand awareness & profit! Here’s where Cause Marketing comes in. It’s a type of marketing that involves the cooperative efforts of a business and a nonprofit organization for their mutual benefit. Really it’s a win win for businesses, nonprofits, customers, supporters and the community as a whole!
According to the 2013 Cone Communications Social Impact Study, 89% of U.S. consumers are likely to switch brands to one associated with a cause, given comparable price and quality. Even more intriguing, 42% of North American respondents reported they would pay extra for products and services from companies committed to positive social and environmental impact.
Those numbers shouldn’t be ignored, plus businesses are already asked constantly for donations. There’s a way for everyone to benefit with cause marketing. That’s where the Shop Local Co-Op and Mobile App come in as tools to make this all happen. It’s a way to streamline donations with technology that doesn’t take any extra time for the business, customers or nonprofits. In fact, compared to most fundraising and scrip programs this saves everyone lots of time and money!
Cause Marketing can help your business receive positive PR, while a nonprofit receives funds. Plus your customers feel fantastic about supporting a local business that is concerned with making a positive impact.